With all of Allu Arjun's recent releases right from Race Gurram to Son of Satyamurthy and now Sarrainodu having done such roaring business at the box office, he has had not just the industry but also the national brand market abuzz. The numbers the films have earned in AP is not just the reason, but also the interest Allu Arjun generates in certain pockets of the Northern parts of India largely due to his unbelievable dance abilities and of course in South East Asia. Thanks to his unstoppable box office record, his flamboyant yet dependable persona, his strong youth connect and most importantly his honesty as a performer, brands seem to be queuing up to sign him on not just as their regional ambassadors but also to extend their association to pan India.